Recent Articles

Most Featured Brands in Music and Music Videos

November 14, 2019By

It is expensive trying to market any brand. Companies and organisations spend thousands if not millions of dollars to get their brand and name out to their target audience. The target audience differs according to the industry and thanks to the analytical data that is available today, and companies can direct their product and services […]

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Filed in: Music

The Greatest Advertising Songs of all Time

September 5, 2019By

Have you ever watched the adverts on television and found yourself singing or whistling a song that you might have never even heard of? If the answer is yes, then you are among millions of people all over the world who are doing exactly the same. By songs we are not referring to Jingles, rather […]

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Filed in: Music

All Time Great Dance Music Videos

July 15, 2019By

The dance music video has been with us now for some considerable time, and few popular music videos being released today do not have some form of choreographed dance routine as an integral part of the video. In fact, many of the world’s truly great stars today such as Beyoncé or HAIM are just as […]

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Filed in: Music

Why Music Videos are Still so Important

May 22, 2019By

Ever since MTV pulled out of the music video genre, people have been doubting the validity of the music video as both a vehicle to drive music sales and as a quality way of advertising songs. It is true that lavish amounts of money are rarely spent on music videos these days, and the quality […]

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Filed in: Music

The Greatest Rock Videos of All Time

March 29, 2019By

The genre of the music video is best defined by the Rock Music Video, and when MTV first hit our screens it was full of synthesizers and guitars. The early videos were just a collection of bands playing live, but there became a requirement to stand out from the crowd and so many rock bands […]

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Filed in: Music

The Most Influential Music Videos

January 6, 2019By

The Music Video changed the face of pop music in the 1980’s, until then there was only TV appearances of you favorite pop bands that were often merely miming to the song. But as an art form, the music video elevated pop music onto another platform. MTV is not the force it used to be […]

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Filed in: Music

The most expensive ever marketing campaigns

June 27, 2018By

Product Placement in music videos is just part of companies’ marketing campaigns that they have each year for selling certain products. The amount of money that these companies commit to this endeavor is massive, so the value of being able to use product placement in videos is great. Once the product placement has been paid […]

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Filed in: Music

The role of pop music played on adverts

June 10, 2018By

Before product placement was used to promote goods in music videos there had always been a strong relationship between music and advertising. Popular products or services would take out adverts for their offerings and this would be accompanied by famous songs. Coca Cola has spent millions of pounds over the years in its attempts to […]

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Filed in: Music

The Biggest UK Music Sellers of 2017 and Product Placement

April 23, 2018By

With all of the top modern-day music acts producing music videos looking at the best sellers of 2017 gives a clear insight to how the general public appreciates the modern-day music acts. The most popular performer of 2017 was Ed Sheeran. As well as his album “Divide” being the best-selling album of the year, his […]

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Filed in: Music

The 1980s and Music Videos

April 14, 2018By

The reason why Product Placement has been so successfully incorporated in music videos is that they have been of such a high quality that the wide scale viewing of them has provided an ideal advertising arena for many companies to exploit. The 1980s is the perfect decade to explore as this was the time that […]

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Filed in: Music