Author Archive for Lora

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The history of product placement before the music video, part 1

September 4, 2017By

The creation of MTV in 1981 saw product placement take its place in the financial side of the musical industry from where it has remained to this day. However, product placement is not a new phenomenon in creating financial gain and it can be even traced back to the 19th century when Jules Verne reportedly […]

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The contrasting definitions of Advertising and Product Placement, part 1

September 2, 2017By

The music industry over the past 60 years has been at the helm of innovation and progression as genres of music have changed with the times. People have come and people have gone, reputations have risen and reputations have fallen, and money has been made and money has been lost. It is not only the […]

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