Author Archive for Lora

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The most expensive ever marketing campaigns

June 27, 2018By

Product Placement in music videos is just part of companies’ marketing campaigns that they have each year for selling certain products. The amount of money that these companies commit to this endeavor is massive, so the value of being able to use product placement in videos is great. Once the product placement has been paid […]

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The role of pop music played on adverts

June 10, 2018By

Before product placement was used to promote goods in music videos there had always been a strong relationship between music and advertising. Popular products or services would take out adverts for their offerings and this would be accompanied by famous songs. Coca Cola has spent millions of pounds over the years in its attempts to […]

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The Biggest UK Music Sellers of 2017 and Product Placement

April 23, 2018By

With all of the top modern-day music acts producing music videos looking at the best sellers of 2017 gives a clear insight to how the general public appreciates the modern-day music acts. The most popular performer of 2017 was Ed Sheeran. As well as his album “Divide” being the best-selling album of the year, his […]

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The 1980s and Music Videos

April 14, 2018By

The reason why Product Placement has been so successfully incorporated in music videos is that they have been of such a high quality that the wide scale viewing of them has provided an ideal advertising arena for many companies to exploit. The 1980s is the perfect decade to explore as this was the time that […]

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Music videos and the producers

January 20, 2018By

Music videos have been instrumental in launching the careers of their producers. Spike Jonze the award winning film director started his career producing music videos for the likes of the Beastie Boys, Daft Punk and Fat Boy Slim. In 2013 he won the Golden Globe for his work on the film “Her” plus receiving the […]

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Are brands always happy being featured in Music Videos?

January 15, 2018By

With different brands spending so much of their money on different types of product placement within music videos the question must be why they are so attracted to this industry? Many brands now see music videos as a creditable alternative to traditional sources of advertising. This is especially true when the target audiences are the […]

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The relationship between product placement and song lyrics

January 2, 2018By

In the early days of 1979, Sister Sledge inadvertently kick-started product placement in the song lyrics, with the release of their massive hit single “He’s The Greatest Dancer”. The mention of the “Halston”, “Gucci”, and “Fiorucci” brought the fashion brands into prominence and huge financial rewards. However, it did not happen for a further quarter […]

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Artists who have fully exploited product placement

December 18, 2017By

Many artists have striven to earn as much as possible from their music product placement, which has given them the opportunity to squeeze as much revenue as they can from their music videos. Music audiences are becoming more suspicious of musicians who just seemed to be concerned about raising as much money as possible by […]

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Artists who use product placement sparingly

December 5, 2017By

Certain groups and artists have incorporated product placement into their video with a certain amount of subtlety and sensitivity. These artists have realised that product placement has helped raise a capital for producing their videos. They have also tried to do this by incorporating the product into the plot of the video. Case studies Katy […]

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The future of product placement in musical videos

November 22, 2017By

When looking at the future of product placement in musical videos it is important to look at it in the wider context and see how it has continued to develop in other areas. It is still huge in the film industry, on television and even in social media. There isn’t an area where product placement […]

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