Brand Case Study 1 – “Beats” by Dre

November 9, 2017By

If ever there was a brand that was tailor-made to take advantage of the opportunities afforded to product placement in music videos, it would be the “Beats”. It produces audio products and is a subsidiary of the “Apple Inc.”. The company was founded in 2008 by Dr Dre and Jimmy Lovine. Dr Dre was heavily […]

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YouTube and Vevo in product placement

October 15, 2017By

Google bought Youtube in 2005 and this started the process of the music video industry leaving the main stream television channels like MTV and going on-line. The American multinational video hosting service Vevo was created in 2009 and is a music video hosting service jointly owned by the Universal Music Group, Sony Music entertainment and […]

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The emergence of MTV and its role in product placement

October 1, 2017By

August 1st 1981 12.01am This was the time that MTV came on to our TV screens with their 24 hour video channel. The first video played on the channel was “Video Killed The Radio Star” by the British band The Buggles. Pre MTV Music videos had been produced long before the creation of MTV. It […]

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The history of product placement before the music video, part 2

September 7, 2017By

The availability of television for product placement to advertise is more useful than film due to one simple reason. Nearly everyone has access to a television. In 2011 it was estimated that 96.7% of homes in the USA totaling 114,200,000 households had access to a television set. In the UK in 2013 the figure was […]

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The history of product placement before the music video, part 1

September 4, 2017By

The creation of MTV in 1981 saw product placement take its place in the financial side of the musical industry from where it has remained to this day. However, product placement is not a new phenomenon in creating financial gain and it can be even traced back to the 19th century when Jules Verne reportedly […]

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The contrasting definitions of Advertising and Product Placement, part 1

September 2, 2017By

The music industry over the past 60 years has been at the helm of innovation and progression as genres of music have changed with the times. People have come and people have gone, reputations have risen and reputations have fallen, and money has been made and money has been lost. It is not only the […]

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