Author Archive for Lora

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How Peter Gabriel Revolutionized Music Videos

February 9, 2021By

When the music channel MTV hit the peak of popularity, all the music industry has been changed. If you wanted to be successful, you not only had to produce videos, they also had to be sensational. Only then could you expect to land a hit and run on heavy rotation. Many musicians of the 1980s […]

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How Music Videos are Made

March 5, 2020By

One of the many reasons why product placement, advertising and the music industry have so much in common is the financial aspect. A less-known headphone brand will pay a lot of money to end up in a three-second scene of a famous rapper’s music video. There is the other side of the story though. While […]

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Most Featured Brands in Music and Music Videos

November 14, 2019By

It is expensive trying to market any brand. Companies and organisations spend thousands if not millions of dollars to get their brand and name out to their target audience. The target audience differs according to the industry and thanks to the analytical data that is available today, and companies can direct their product and services […]

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The Greatest Advertising Songs of all Time

September 5, 2019By

Have you ever watched the adverts on television and found yourself singing or whistling a song that you might have never even heard of? If the answer is yes, then you are among millions of people all over the world who are doing exactly the same. By songs we are not referring to Jingles, rather […]

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All Time Great Dance Music Videos

July 15, 2019By

The dance music video has been with us now for some considerable time, and few popular music videos being released today do not have some form of choreographed dance routine as an integral part of the video. In fact, many of the world’s truly great stars today such as Beyoncé or HAIM are just as […]

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Why Music Videos are Still so Important

May 22, 2019By

Ever since MTV pulled out of the music video genre, people have been doubting the validity of the music video as both a vehicle to drive music sales and as a quality way of advertising songs. It is true that lavish amounts of money are rarely spent on music videos these days, and the quality […]

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The Greatest Rock Videos of All Time

March 29, 2019By

The genre of the music video is best defined by the Rock Music Video, and when MTV first hit our screens it was full of synthesizers and guitars. The early videos were just a collection of bands playing live, but there became a requirement to stand out from the crowd and so many rock bands […]

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The Most Influential Music Videos

January 6, 2019By

The Music Video changed the face of pop music in the 1980’s, until then there was only TV appearances of you favorite pop bands that were often merely miming to the song. But as an art form, the music video elevated pop music onto another platform. MTV is not the force it used to be […]

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The most expensive ever marketing campaigns

June 27, 2018By

Product Placement in music videos is just part of companies’ marketing campaigns that they have each year for selling certain products. The amount of money that these companies commit to this endeavor is massive, so the value of being able to use product placement in videos is great. Once the product placement has been paid […]

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The role of pop music played on adverts

June 10, 2018By

Before product placement was used to promote goods in music videos there had always been a strong relationship between music and advertising. Popular products or services would take out adverts for their offerings and this would be accompanied by famous songs. Coca Cola has spent millions of pounds over the years in its attempts to […]

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