The reason why Product Placement has been so successfully incorporated in music videos is that they have been of such a high quality that the wide scale viewing of them has provided an ideal advertising arena for many companies to exploit. The 1980s is the perfect decade to explore as this was the time that […]
Music videos have been instrumental in launching the careers of their producers. Spike Jonze the award winning film director started his career producing music videos for the likes of the Beastie Boys, Daft Punk and Fat Boy Slim. In 2013 he won the Golden Globe for his work on the film “Her” plus receiving the […]
With different brands spending so much of their money on different types of product placement within music videos the question must be why they are so attracted to this industry? Many brands now see music videos as a creditable alternative to traditional sources of advertising. This is especially true when the target audiences are the […]
In the early days of 1979, Sister Sledge inadvertently kick-started product placement in the song lyrics, with the release of their massive hit single “He’s The Greatest Dancer”. The mention of the “Halston”, “Gucci”, and “Fiorucci” brought the fashion brands into prominence and huge financial rewards. However, it did not happen for a further quarter […]
Many artists have striven to earn as much as possible from their music product placement, which has given them the opportunity to squeeze as much revenue as they can from their music videos. Music audiences are becoming more suspicious of musicians who just seemed to be concerned about raising as much money as possible by […]
Certain groups and artists have incorporated product placement into their video with a certain amount of subtlety and sensitivity. These artists have realised that product placement has helped raise a capital for producing their videos. They have also tried to do this by incorporating the product into the plot of the video. Case studies Katy […]
When looking at the future of product placement in musical videos it is important to look at it in the wider context and see how it has continued to develop in other areas. It is still huge in the film industry, on television and even in social media. There isn’t an area where product placement […]
If ever there was a brand that was tailor-made to take advantage of the opportunities afforded to product placement in music videos, it would be the “Beats”. It produces audio products and is a subsidiary of the “Apple Inc.”. The company was founded in 2008 by Dr Dre and Jimmy Lovine. Dr Dre was heavily […]
Google bought Youtube in 2005 and this started the process of the music video industry leaving the main stream television channels like MTV and going on-line. The American multinational video hosting service Vevo was created in 2009 and is a music video hosting service jointly owned by the Universal Music Group, Sony Music entertainment and […]
August 1st 1981 12.01am This was the time that MTV came on to our TV screens with their 24 hour video channel. The first video played on the channel was “Video Killed The Radio Star” by the British band The Buggles. Pre MTV Music videos had been produced long before the creation of MTV. It […]
